Last June, I got an email from the Meta Instagram Creator Partnership Team inviting me to join an exclusive AI (Artificial Intelligence)-First Community on Facebook. They said it would give me early access to product launches and the chance to be part of "a community of like-minded individuals." I've gotten emails from Meta about Instagram products before, but this one was different. I was intrigued by what they meant by an AI community.

After I accepted the invite, I got access to Meta's AI Studio and a private Facebook group that was monitored by Meta staff. The group was only a day old and pretty small, with about 30 members. Its purpose was to encourage us to build our own AIs and share feedback, which Meta staff would take to management. Today, anyone can access Meta's AI Studio and create personas or interact with existing ones. When I first logged in, there were only a few chatbots available, and they all felt eerily similar. As business owners and creatives, we were encouraged to create digital versions of ourselves to interact with customers when we were unavailable, and these AIs could theoretically answer questions and provide advice based on the information we programmed into them.

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